Prof.A Patrick addressing AAKCBA students on “Industry Analysis”

Guest Lecture on Industry Analysis – A Report

Prof.A Patrick addressing AAKCBA students on “Industry Analysis”

Marketing department of AAKCBA organized a guest lecture on Industry Analysis on 25th August 2023. The resource person, Prof.A.Patrick is a renowned academician donning many roles – author, corporate trainer and PRO (Osmania University), among others. Registration link was sent across all student groups through which students registered for the lecture.

Ms. Mehak, student of IMBA VIII semester started the session by welcoming the guest speaker, Director, AAKCBA and the Academic Head, AAKCBA onto the dais. Ms. Hafsa, student from the same class introduced the speaker to the audience.

AAKCBA students and the speaker , Prof. Patrick at guest lecture on “Industry Analysis” at seminar hall on 25/08/2023

After the Director’s address and presentation of sapling to the speaker, the session commenced with Dr. Patrick emphasizing on 4 ‘C’ s – communication, collaboration, critical thinking and creativity for sustaining in today’s competitive environment. Various aspects of industry analysis were covered in this two hour session after which students interacted with the speaker. Ms. Ayesha, student of IMBA VIII semester presented vote of thanks. Feedback of the session was collected by sending links to the participants who received certificate of participation upon filling and submitting the feedback.

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